Circana Growth Insights

C-Suite Conversations: Keeping Spirits Bright

Seth Kaufman, president and CEO of Moët Hennessy, North America, maker of upscale wine and spirits brands, talks with IRI’s KK Davey, president of strategic analytics, about game-changing virtual strategies that encouraged consumers to celebrate small milestones during a pandemic and stay connected to their favorite brands. Kaufman also shares his perspective on servant leadership, supply chain, pricing strategies, the importance of data and analytics, and much more.

C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing

This episode of IRI’s C-Suite Conversations features Scott Howe, CEO LiveRamp, an IRI partner. LiveRamp is a behind-the-scenes company in CPG committed to building and nurturing the most trusted offline and digital identity resolution technologies. Howe talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.

C-Suite Conversations: Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with different consumers.

Grocery Channel Merchandising Through the Pandemic

Add in-store displays to the list of CPG retail changes that have occurred throughout the pandemic. As retailers are clearing the aisles of displays to accommodate safe distancing, they’re also taking a hard look at both the number of items promoted as well as the categories that earn this valuable real estate. Join IRI’s Bill Ilaria, Principal of In-Store Solutions and Jim Danielson, Consultant, Client Insights, In-Store Solutions Group to learn how these changes are impacting in-store activity and competition. 

Nutrition in the New Normal

With more than half of Americans now making virtually all of their meals at home, creative, fun and nutritious cooking is at the forefront of consumers’ minds. Healthy, well-balanced diets, with a sprinkling of indulgence, is both an opportunity and challenge today. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.

Beyond Billboards: Connecting with Consumers Out of Home

Out-of-home advertising conjures images of billboards dotting the highway, but digital enablement is not only energizing billboards, it’s altering the entire out-of-home landscape, including in-store screens, audio and signage. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands to connect with consumers.

The Love of Pets is Good Business

COVID-19 has spurred a surge in pet adoptions, which in turn is having a positive impact on sales of pet food and pet products. Given that many of these new pet parents are Millennials, we see that many pet parents extend their personal shopping preferences to their pets, both in products purchased to how they shop. Hannah Polk, registered dietitian and associate data product manager at SPINS, shares the attributes that pet parents shop for and the opportunities this presents for the pet market.

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C-Suite Conversations: Kroger’s Blueprint for Caring

IRI’s C-Suite Conversations series features C-level leaders and their strategies for managing through the COVID-19 pandemic. This fourth session features Stuart Aitken, chief merchant and marketing officer, The Kroger Company.

Here, Stuart speaks with Andrew Appel, president and chief executive officer, IRI, about his journey globally and to grocery retail, and how keeping the well-being of both Kroger associates and customers front and center of every decision turned into a blueprint for reopening America. Kroger shared its blueprint, which has supported businesses in the U.S. and internationally, helping to save lives and support economies. 

Foot Traffic on the Road to Recovery

The degree of mobility varies market to market throughout the U.S. Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and analytics firm, and a partner of IRI’s, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are. Learn strategies for generating messages that fit the moment and the location.

Recipes: A Peek into the Pandemic

Not only do the recipes people seek offer insight into our pandemic behavior, they also are an opportunity for brands and retailers to connect with shoppers in meaningful ways. Holly Carlson of IRI’s Media Center of Excellence and Yuni Sameshima, CEO and co-founder of Chicory, a leading digital shopper marketing platform, talk about the insights behind shoppable recipes, the importance of an omnichannel marketing approach and how contextual marketing creates new ways of connecting with shoppers.