IRI Growth Insights

The Love of Pets is Good Business

September 22, 2020

COVID-19 has spurred a surge in pet adoptions, which in turn is having a positive impact on sales of pet food and pet products. Given that many of these new pet parents are Millennials, we see that many pet parents extend their personal shopping preferences to their pets, both in products purchased to how they shop. Hannah Polk, registered dietitian and associate data product manager at SPINS, shares the attributes that pet parents shop for and the opportunities this presents for the pet market.

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