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Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
Episodes
Dec 15, 2020
Dec 15, 2020
34 min
2020 saw home kitchen activity increase dramatically, with households cooking most meals at home. From YouTube tutorials and shoppable recipes to targeted marketing and investments in e-commerce and searchability, Chris Dubois, Senior Vice President of the Protein Practice at IRI talks about positive ways the CPG retail industry supported home cooks and provides strategies for retaining a significant share of the food dollar in 2021 and beyond.
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