Circana Growth Insights

The Natural Shopper in a Down Economy

The current recession is fallout from an unprecedented health crisis rather than subprime mortgages, but we’re still able to take lessons from the Great Recession and apply them to support today’s natural products shopper. Join Kathryn Peters, executive vice president of strategic initiatives at SPINS, IRI’s partner for tracking the natural channel, and Steve Ramsey, senior executive and practice leader at IRI, to learn about new opportunities and tools that can support the natural products market and its valuable shoppers.

Sustainability in the CPG Industry

Did COVID-19 pantry stockpiling undo the good of doing good? Research conducted by NYU’s Stern Center for Sustainable Business and IRI finds that sustainably marketed products have grown share during the pandemic. Join this conversation with Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach at New York University’s Stern Center for Sustainable Business and Larry Levin, EVP, Market and Shopper Intelligence at IRI, to learn more about findings. You can also find their webinar, The State of Sustainability in CPG: Is It Sustainable? at IRIworldwide.com

C-Suite Conversations: Brian Cornell, CEO of Target

For special guest Target Chairman and CEO Brian Cornell, listening, learning and committing to an agile approach to business amid COVID-19 helped the retail chain not only adapt to new business models and protocols, but gain new buyers and grow sales. In a conversation with KK Davey, IRI’s president of Strategic Analytics, Cornell promotes the benefits of transparent relationships with CPG vendor partners, describes the right assortment of both national brands and owned brands available every day, explains why a combination of physical and digital stores is a winning combination, and much more. 

COVID-19’s Impact on CPG Retail Transformation

With the outset of COVID-19 we saw nearly all the food dollar transition to the home. That impact on CPG retail has been tremendous as retailers initially scrambled to get product to the shelves. But as we move into our next normal, we see other shifts occurring in retail, including where we shop, how we purchase and what we’re buying. Join Sally Lyons Wyatt, IRI’s Executive Vice President and Practice Leader, and Kurian Thomas, IRI’s Retail COO, North America to learn how retailers and manufacturers are addressing this growth and strategies for moving forward.

Charting a Healthy Course in Center Store

Center Store has seen unprecedented growth during the COVID-19 pandemic, but there’s another story unfolding that demonstrates consumers are committed to health and wellness. Join IRI’s Sally Lyons Wyatt, Executive Vice President and Practice Leader, and Label Insight’s Thea Bourianne, Senior Solutions Consultant and Registered Dietitian as the discuss the trends and opportunities for center store and beyond.

Product Innovation Through a New Product Pacesetter’s Lens

What is it about energy drinks and snacks that draw so much consumer attention – and consumer dollars? Join IRI’s Larry Levin, EVP, Market and Shopper Intelligence, for innovation insights, including elements of successful products, the value of Early Avid Adopters, and how social platforms level the marketing playing field.

An IRI New Product Pacesetter Conversation with The Food Institute

Joan Driggs, IRI’s VP of Content and Thought Leadership and host of IRI Growth Insights Podcast, is a guest on The Food Institute’s Podcast where she joins Food Institute’s Chris Campbell and Brian Choi to discuss IRI’s 2019 New Product Pacesetters. Hot topics include the rise of blockbuster brands, the value of consumer segmentations, “better-for-you” products, and what innovation in a post-pandemic world might look like.

COVID-19 Through the Consumer Lens

COVID-19 has forced many behavioral changes including social distancing and at-home eating – even how we shop for groceries. Join IRI’s Larry Levin, EVP for IRI’s Market and Shopper Intelligence Center of Excellence, to hear about consumer and shopper marketing strategies, as we delve into the latest consumer research to learn how consumer perceptions of both COVID-19 and the economic fallout have changed during the past few months. Find out which behaviors will stick and how the CPG industry can respond.

How Brands Can Win in Economic Upheaval

Consumers are forming new buying patterns similar to those made in past crises.  IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind;  Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

America is Cooking and Meat Sales are Up

With stay-at-home directives still in place, Americans are cooking! Meat, a key element of many meals, is enjoying exceptional sales. Tune in to listen to learn from Chris Dubois, Senior Vice President of the Protein Practice at IRI, about the truth behind reported meat shortages, updates on pricing, and some inspiration on what to cook for dinner tonight.