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For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
Episodes
Sunday Aug 16, 2020
Sunday Aug 16, 2020
Throughout it’s 55-year history, a top priority for PepsiCo has been operational excellence, viewed through the lenses of precision and closed-loop measurement. This value proposition held up to the strength test of COVID-19 while giving the global food and beverage company an opportunity to pressure test new tools and capabilities. Ram Krishnan, PepsiCo’s global chief commercial officer, talks with KK Davey, IRI’s president of strategic analytics, about new ways of connecting with consumers, improved go-to-market strategies, and the value of agility in making quick, smart decisions.
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