IRI Growth Insights

Recipes: A Peek into the Pandemic

August 28, 2020

Not only do the recipes people seek offer insight into our pandemic behavior, they also are an opportunity for brands and retailers to connect with shoppers in meaningful ways. Holly Carlson of IRI’s Media Center of Excellence and Yuni Sameshima, CEO and co-founder of Chicory, a leading digital shopper marketing platform, talk about the insights behind shoppable recipes, the importance of an omnichannel marketing approach and how contextual marketing creates new ways of connecting with shoppers. 

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