Circana Growth Insights

C-Suite Conversations: Consumers Discover and Rediscover Conagra Brands

Conagra Brands’ focus on innovation and collaboration helped the CPG giant successfully navigate a turbulent 2020. Tom McGough, executive vice president and co-chief operating officer for Conagra Brands and IRI’s President and CEO Andrew Appel predict that many pandemic strategies, including adhering to fundamental principles, agility, a culture of connectedness and strong retail partnerships will work their magic in the future as well. 

Learn about these topics:

[1:51] Adjusting to the challenges of 2020
[10:38] Innovation and success with millennials
[18:01] Sustaining growth in 2021
[24:40] Driving innovation with retail partners
[33:45] Collaborating in a virtual world 
[40:22] Key takeaways

The Time is NOW for Fresh

Fresh foods were on board with the e-commerce ride of 2020. And fresh departments were agile in responding to the varying needs of American households on lockdown. But retailers need to work now – ahead of increased social mobility – to promote fresh foods’ role in solutions that span the grocery store. Listen to the latest episode of Fresh Perspectives with Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker is Principal of IRI’s Fresh Center of Excellence for more on how to position fresh foods for 2021 and beyond.

Retaining Confident Cooks

2020 saw home kitchen activity increase dramatically, with households cooking most meals at home. From YouTube tutorials and  shoppable recipes to targeted marketing and investments in e-commerce and searchability, Chris Dubois, Senior Vice President of the Protein Practice at IRI talks about positive ways the CPG retail industry supported home cooks and provides strategies for retaining a significant share of the food dollar in 2021 and beyond. 

CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass

The CPG Guys Sri Rajagopalan and Peter V.S. Bond are joined by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRI. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.

C-Suite Conversations: Keeping Spirits Bright

Seth Kaufman, president and CEO of Moët Hennessy, North America, maker of upscale wine and spirits brands, talks with IRI’s KK Davey, president of strategic analytics, about game-changing virtual strategies that encouraged consumers to celebrate small milestones during a pandemic and stay connected to their favorite brands. Kaufman also shares his perspective on servant leadership, supply chain, pricing strategies, the importance of data and analytics, and much more.

C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing

This episode of IRI’s C-Suite Conversations features Scott Howe, CEO LiveRamp, an IRI partner. LiveRamp is a behind-the-scenes company in CPG committed to building and nurturing the most trusted offline and digital identity resolution technologies. Howe talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.

C-Suite Conversations: Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with different consumers.

Grocery Channel Merchandising Through the Pandemic

Add in-store displays to the list of CPG retail changes that have occurred throughout the pandemic. As retailers are clearing the aisles of displays to accommodate safe distancing, they’re also taking a hard look at both the number of items promoted as well as the categories that earn this valuable real estate. Join IRI’s Bill Ilaria, Principal of In-Store Solutions and Jim Danielson, Consultant, Client Insights, In-Store Solutions Group to learn how these changes are impacting in-store activity and competition. 

Nutrition in the New Normal

With more than half of Americans now making virtually all of their meals at home, creative, fun and nutritious cooking is at the forefront of consumers’ minds. Healthy, well-balanced diets, with a sprinkling of indulgence, is both an opportunity and challenge today. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.

Beyond Billboards: Connecting with Consumers Out of Home

Out-of-home advertising conjures images of billboards dotting the highway, but digital enablement is not only energizing billboards, it’s altering the entire out-of-home landscape, including in-store screens, audio and signage. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands to connect with consumers.