IRI Growth Insights

Cooking Confidently

April 9, 2021

The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.

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