Circana Growth Insights

Achieving and Winning with Accurate Portrayals of Women and Girls in Media

The 2021 GEM® Lift Study, produced in partnership between IRI and the Association of National Advertisers’ SeeHer movement, reveals the positive sales lift when women see themselves accurately and positively portrayed in advertising. Jennifer Pelino, executive vice president of IRI’s Global Media Solutions, and Latha Sarathy, executive vice president of Analytics, Insights & Measurement at ANA/SeeHer, share how doing the right thing in advertising can boost the bottom line. 

More on Meats the Eye

Even with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh Center of Excellence, John Crowder, head of Beef Marketing at JBS, and Heather DeLuca, VP, Meat & Seafood, AWG, share strategies being employed to deliver in a category Americans indicate they’re committed to.

March 2022’s Fresh Pulse

Inflation is rising and shopper behavior is changing. Jonna Parker, principal of IRI's Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss how inflation is showing up in grocery retail and offer some insight into how younger consumers are working to save money. Hint: they aren't turning to paper circulars the way older shoppers do. 

The Dairy Case: Our Recovery Barometer

Increasing mobility, product versatility, innovation and a balance of health and indulgence are all reflected in the dairy case. John Crawford, IRI’s vice president of Client Insights, Dairy, provides the current and future state of the dairy case and shares some product innovations worth watching. 

Cannabis Outlook 2022 and Beyond

Despite regulatory hurdles, the cannabis market continues to grow, especially in the $45 billion U.S. market. BDSA’s chief commercial officer, Jessica Lukas, shares insights into growth opportunities for CPG manufacturers and retailers and why 2022 is the right time for investing in and developing cannabis-derived products. 

February 2022’s Fresh Pulse

A confluence of inflation, supply challenges, bad weather and the omicron variant drove at-home food sales in January 2022. In this monthly outlook of fresh categories, Jonna Parker, principal of IRI's Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics, discuss consumer behaviors – including an increase in at-home meals – as well as retailer strategies to retain shoppers during this complicated time.

CPG Demand, Supply and Inflation Outlook

Wavering demand, insufficient supply and rising inflation negatively impact the CPG industry and consumers. KK Davey, president of client engagement at IRI, shares insights into what’s ahead in 2022, including CPG volume declines and on-premise recovery, additional price increases, the return of promotions, the opportunity for private label and much more.

Private Brand Landscape

IRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing loyalty to store brands and promote offerings to new shoppers, as well as an outlook for private brands in an inflationary market.

C-Suite Conversations: Directing Digital Transformation

IRI’s special C-Suite Conversations series features notable leaders talking about the future of consumer packaged goods and retail. This episode features Chris Rupp, executive vice president and chief customer and digital officer of grocery giant Albertsons Companies, Inc. Spanning 34 states and the District of Columbia, Albertsons operates stores under more than 20 retail banners. 

This conversation touches on many topics, including Rupp’s quick and deep dive into Albertsons’ e-commerce digital transformation. She brought with her more than 30 years of experience and delivered monumental work, including new product functions and supportive infrastructure to deliver exemplary customer experiences, streamlining operations behind the scenes and in front of customers to shift from 22-hour to two-hour delivery windows, and introducing new processes that lean on existing technology while working on the fly to adjust and deliver on consumers’ rapidly changing e-commerce needs and expectations. The discussion also addresses the hurdles present in a large-scale digital transformation, the need to master negotiation and other attributes, and advice for people setting their course for a career in this space.

January 2022’s Fresh Pulse

Growth in 2022 will be driven by long-term trends of convenience, exploration and health, but look for more flexibility as shoppers adjust to the challenges of supply and inflation. In this new monthly outlook of fresh categories, Jonna Parker, Principal of IRI’s Fresh Center of Excellence, is joined by Anne-Marie Roerink, President of 210 Analytics.