IRI Growth Insights

Mine the Private Label and National Brand Gap

May 25, 2022

While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings. 

Podbean App

Play this podcast on Podbean App