Circana Growth Insights

COVID-19’s Impact on CPG Retail (March 24, 2020)

COVID-19 has completely upended the way we live from day to day. Consumers have been rushing to stock up on needed supplies and they’re increasingly being told to stay home. Not only are CPG and grocery retail critical to survival, they’re also working tirelessly to ease anxiety and best serve consumers. Hear IRI’s KK Davey, President, Strategic Analytics, discuss this fast-moving pandemic including what we can learn from other hard-hit areas, lessons from past recessions, shifting shopper behaviors and how retailers are responding.

As the Advertising World Turns – Your Audience is More Important Than Ever

From day time radio dramas in the 1930s to TV ads in the ‘50s, “winning” was determined by understanding your audience more than your competitors. That hasn’t changed but the marketing world sure has. We are in the digital and direct to consumer (or DTC) era which sometimes leaves CPGs on the bottom shelf. IRI’s Tanya Shuckhart, Dir., Analyst Relations, Global Marketing and Nishat Mehta, President of IRI’s Media Center of Excellence uncover the nuances of why online behavior may not be a good indicator of your audiences’ future CPG purchases.

Convenience Store Trends and Truths Shaping CPG

While mainstay categories of tobacco, tobacco-less products, beverage alcohol and energy drinks are still the top sellers in convenience stores, learn how fresh foods, CBD/cannabis and new technologies will keep the momentum going for this fast-growing and fast-serving retail channel, according to IRI’s Larry Levin, EVP, Market and Shopper Intelligence.

Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers

The way we shop and eat today is increasingly complex. Technology continually influences consumers’ expectations, and there are nearly infinite choices for where and how we shop, especially for fresh. Shoppers are looking for solutions – they want positive experiences when they shop, and that includes the right assortment, services and convenience. CPG and retail marketers have the opportunity to use their greatest asset – the entire store – to drive bigger baskets and swing the pendulum to growth. Join IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence as they discuss actionable strategies for grocery retailers and manufacturers to win back share without breaking operational budgets.

Important update on the 2020 IRI Growth Summit in the U.S.

We have been closely monitoring and evaluating the rapidly evolving global COVID-19 virus outbreak to ensure we are taking the necessary measures to protect the health and wellbeing of all our Summit attendees. After careful consideration, IRI has made the difficult but important decision to cancel the 2020 IRI Growth Summit originally scheduled for March 30 – April 1, 2020, in Orlando, Florida.
 
IRI made this decision to ensure we are putting our clients’ and employees’ safety and wellbeing first, being sensitive to our client’s and partners’ current travel restrictions, and doing our part to try to prevent the spread of the COVID-19 virus.

Every year, we look forward to hosting our customers, partners, friends and employees at the IRI Growth Summit to talk about the future, examine business challenges and opportunities, unveil the latest innovations, and get inspired together as an industry and community.

We are evaluating options to reschedule the event for later this year and will announce those plans as soon as possible. 

Maximizing Ad Spend with Multi-Touch Attribution

Which media touch point inspires a consumer to buy? Is it a mobile ad, a billboard, how about in-store merchandising? IRI’s Tanya Shuckhart, Dir., Analyst Relations, Global Marketing and Vijoy Gopalakrishnan, Product Development Lead, IRI’s Media Center of Excellence, delve into Multi-Touch Attribution to learn how reliable and valid data, proprietary algorithms and reporting can define and measure a shopper’s path to purchase, helping marketers measure and improve their marketing mix. Tune in and you’ll also learn how to make a perfect old fashioned. Cheers ensue.

The Business Case for Cannabis

Both consumer products manufacturer and retailers agree that cannabis products, including hemp-derived CBD, will impact the entire CPG marketplace. Some companies have already jumped into the CBD marketplace, while others are waiting for more guidance from the Food and Drug Administration before moving. But even companies that are sure they won’t be competing with their own cannabis products need to know how they’ll be impacted and what other opportunities sales of cannabis might create for them. Jessica Lukas, SVP of Commercial Development, BDS Analytics and Chris Von Der Linden, EVP, Market and Shopper Intelligence, talk about the spectrum of involvement, from first movers to those who can benefit just by being in the same retail space with cannabis products.

Healthy Trends from the Dairy Case

The emergence of Greek yogurt was the biggest disruption to the dairy case since pasteurized milk. In the 10 years since Greek yogurt’s big splash, the dairy case has evolved at an increasingly rapid pace. Whether or not your focus is dairy, you can’t ignore the major trends impacting the dairy case, including the rise of products that promote digestive health, advancements in reduced sugar, and plant-based product trends. Melissa Rodriguez, principal, client insights, Dairy here at IRI, shares her insight into some of the key trends shaping today’s – and tomorrow’s – dairy case, including how manufacturers and retailers should be responding to shoppers.  

Evolution of and Opportunities for Cannabis in the CPG Marketplace

Whether you are a retailer or CPG manufacturer, cannabis will impact your business. BDS Analytics estimates that the market for cannabis products will reach $45 billion by 2024. Listen to learn why legal cannabis is the biggest CPG market disruptor, what retailers and manufacturers must build into their cannabinoid plans, and why your organization might already be two years behind the market. This episode features Jessica Lukas, SVP of Commercial Development, BDS Analytics, and Chris von der Linden, EVP, Market and Shopper Intelligence, IRI.

Leveraging Deli to Grow Total Store Sales

If you’re involved in retail food sales, you’ll want to listen to this episode of IRI Growth Insights. Deli has been experiencing an unusual phenomenon of seismic shifts and stagnant sales, and they don’t go hand-in-hand. While Deli is its own department, the changes taking place are causing ripple effects throughout the store. Featuring IRI’s Jonna Parker, Principal, Fresh Center of Excellence and Jim Carlson, Consultant and Team Leader, Client Insights, tune in to learn how Deli is impacting your business.