Circana Growth Insights

Advertising Lessons from Past Crises

Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent recession from 2008. We talk about the Flanker Strategy and the importance of marketing agility during these unprecedented times.

CPG Retail Lessons from Italy

While the U.S. has looked to past crises, including hurricanes and recessions, to learn how to address CPG retail challenges associated with COVID-19, our best bet is to watch as the pandemic evolves in Italy, which is a few weeks ahead of the U.S. IRI Growth Insights welcomes Livio Martucci, VP of the Analytics and Shopper Behavior Insights Team at IRI in Italy for a discussion on consumption trends throughout the rise of COVID-19, changing shopping behavior and what the new normal will look like.

Fresh Perspectives: COVID-19 Impact on Fresh

Shelves empty of toilet paper and hand sanitizer have been emblems of CPG retail during COVID-19, but they tell just part of the story. IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence, bring their Fresh Perspectives to IRI Growth Insights to talk about how COVID-19 is vastly different from past recessions or weather-related crises, the interesting ways the fresh side of the industry is responding, and what the future looks like in terms of what’s available and how consumers will be purchasing fresh items.

COVID-19’s Impact on CPG and Retail

IRI has been publishing weekly COVID-19 Thought Leadership reports and also recently hosted a webinar with FMI: Consumers Face the Reality of COVID-19: Observations and Implications for CPG and Retail. IRI Growth Insights host Joan Driggs was recently invited to participate in Joe Tarnowski’s ECRM podcast, based on IRI’s COVID-19 Thought Leadership. For this podcast, entitled COVID-19’s Impact on CPG and Retail, Joan and Joe discussed another of topics, including:

• What we can learn from recessions and other crises that can inform CPG retail.
• The opportunity for smaller brands and private label products to gain new buyers.
• And whether the rise in e-commerce will have staying power.

How to Advertise During a Pandemic

Unprecedented times call for changes to marketing and optimization. It’s critical for CPG manufacturers to show their support and what they stand for to consumers in order to win their loyalty. New buying habits are creating a shift in brand and category that’s never been seen before. IRI’s Senior Vice President of Omni Channel Media, Jennifer Pelino gives an update on the state of the industry and tips on how to advertise during a pandemic.

Understanding CPG and Retail Supply Chain in a COVID-19 World

Just about every shopper has an out-of-stock story to share, and the upheaval of COVID-19 still hasn’t run its course. Join IRI’s Theresa Scheingraber and Scott Love, Principals, Retail Client Solutions to learn the supply chain realities and opportunities presented by the pandemic – now, as the virus recedes, and what life will look like as we emerge from COVID-19.

COVID-19’s Impact on CPG Retail (March 24, 2020)

COVID-19 has completely upended the way we live from day to day. Consumers have been rushing to stock up on needed supplies and they’re increasingly being told to stay home. Not only are CPG and grocery retail critical to survival, they’re also working tirelessly to ease anxiety and best serve consumers. Hear IRI’s KK Davey, President, Strategic Analytics, discuss this fast-moving pandemic including what we can learn from other hard-hit areas, lessons from past recessions, shifting shopper behaviors and how retailers are responding.

As the Advertising World Turns – Your Audience is More Important Than Ever

From day time radio dramas in the 1930s to TV ads in the ‘50s, “winning” was determined by understanding your audience more than your competitors. That hasn’t changed but the marketing world sure has. We are in the digital and direct to consumer (or DTC) era which sometimes leaves CPGs on the bottom shelf. IRI’s Tanya Shuckhart, Dir., Analyst Relations, Global Marketing and Nishat Mehta, President of IRI’s Media Center of Excellence uncover the nuances of why online behavior may not be a good indicator of your audiences’ future CPG purchases.

Convenience Store Trends and Truths Shaping CPG

While mainstay categories of tobacco, tobacco-less products, beverage alcohol and energy drinks are still the top sellers in convenience stores, learn how fresh foods, CBD/cannabis and new technologies will keep the momentum going for this fast-growing and fast-serving retail channel, according to IRI’s Larry Levin, EVP, Market and Shopper Intelligence.

Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers

The way we shop and eat today is increasingly complex. Technology continually influences consumers’ expectations, and there are nearly infinite choices for where and how we shop, especially for fresh. Shoppers are looking for solutions – they want positive experiences when they shop, and that includes the right assortment, services and convenience. CPG and retail marketers have the opportunity to use their greatest asset – the entire store – to drive bigger baskets and swing the pendulum to growth. Join IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence as they discuss actionable strategies for grocery retailers and manufacturers to win back share without breaking operational budgets.