IRI Growth Insights

CPG Retail Lessons from Italy

April 21, 2020

While the U.S. has looked to past crises, including hurricanes and recessions, to learn how to address CPG retail challenges associated with COVID-19, our best bet is to watch as the pandemic evolves in Italy, which is a few weeks ahead of the U.S. IRI Growth Insights welcomes Livio Martucci, VP of the Analytics and Shopper Behavior Insights Team at IRI in Italy for a discussion on consumption trends throughout the rise of COVID-19, changing shopping behavior and what the new normal will look like.

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