IRI Growth Insights

Advertising Lessons from Past Crises

April 23, 2020

Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent recession from 2008. We talk about the Flanker Strategy and the importance of marketing agility during these unprecedented times.

Podbean App

Play this podcast on Podbean App