Circana Growth Insights

Charting a Healthy Course in Center Store

Center Store has seen unprecedented growth during the COVID-19 pandemic, but there’s another story unfolding that demonstrates consumers are committed to health and wellness. Join IRI’s Sally Lyons Wyatt, Executive Vice President and Practice Leader, and Label Insight’s Thea Bourianne, Senior Solutions Consultant and Registered Dietitian as the discuss the trends and opportunities for center store and beyond.

Product Innovation Through a New Product Pacesetter’s Lens

What is it about energy drinks and snacks that draw so much consumer attention – and consumer dollars? Join IRI’s Larry Levin, EVP, Market and Shopper Intelligence, for innovation insights, including elements of successful products, the value of Early Avid Adopters, and how social platforms level the marketing playing field.

An IRI New Product Pacesetter Conversation with The Food Institute

Joan Driggs, IRI’s VP of Content and Thought Leadership and host of IRI Growth Insights Podcast, is a guest on The Food Institute’s Podcast where she joins Food Institute’s Chris Campbell and Brian Choi to discuss IRI’s 2019 New Product Pacesetters. Hot topics include the rise of blockbuster brands, the value of consumer segmentations, “better-for-you” products, and what innovation in a post-pandemic world might look like.

COVID-19 Through the Consumer Lens

COVID-19 has forced many behavioral changes including social distancing and at-home eating – even how we shop for groceries. Join IRI’s Larry Levin, EVP for IRI’s Market and Shopper Intelligence Center of Excellence, to hear about consumer and shopper marketing strategies, as we delve into the latest consumer research to learn how consumer perceptions of both COVID-19 and the economic fallout have changed during the past few months. Find out which behaviors will stick and how the CPG industry can respond.

How Brands Can Win in Economic Upheaval

Consumers are forming new buying patterns similar to those made in past crises.  IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind;  Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

America is Cooking and Meat Sales are Up

With stay-at-home directives still in place, Americans are cooking! Meat, a key element of many meals, is enjoying exceptional sales. Tune in to listen to learn from Chris Dubois, Senior Vice President of the Protein Practice at IRI, about the truth behind reported meat shortages, updates on pricing, and some inspiration on what to cook for dinner tonight.

Reimagining Service Retail Post-COVID-19

In grocery retail, two of the highest service-level departments are in-store bakeries and delis, both of which have seen dramatic sales declines with the onset of COVID-19. Join Jonna Parker, Principal of IRI’s Fresh Center of Excellence and special guest Anne-Marie Roerink, President of food retailing research company 210 Analytics for their visionary insights into grocery delis and bakeries of the future.

Dairy in a Stay-at-Home World

Dairy sales are up considerably as consumers continue to adhere to stay-at-home directives during the COVID-19 pandemic. With consumers reluctant to return to restaurants even as restrictions ease, and with kids out of school through the summer, at-home dairy consumption will continue at elevated levels. Join John Crawford, VP of Client Insights-Dairy at IRI for a conversation about dairy category winners, how the industry supply chain is shifting to accommodate higher retail and lower foodservice demand, and how behaviors adopted during stay-at-home bode well for the future of dairy.

Abundantly Cautious About Measurement During a Pandemic

COVID-19 is causing drastic changes to consumer behavior. Today’s episode uncovers what that means for advertisers in terms of adjusting measurement strategies and also how the AI-ML patterns have been disrupted, and need to be adjusted for behaviors like, panic buying. Join IRI’s Jennifer Pelino, Senior Vice President of Omni Channel Media, to learn more.

How Italians Are Spending Their Time During COVID-19 Lockdown

Italy has been at the forefront of the pandemic since mid-March sharing learnings with the rest of the world along the way. A country that prides itself on connectedness and being social in cafes and restaurants and the outdoors, has moved entirely inside. Italians are staying connected to each other and the news through massive increases in digital and social media consumption.  Forecasts also show online home delivery won’t slow down once things return to the “new normal.”