Circana Growth Insights

Reimagining Service Retail Post-COVID-19

In grocery retail, two of the highest service-level departments are in-store bakeries and delis, both of which have seen dramatic sales declines with the onset of COVID-19. Join Jonna Parker, Principal of IRI’s Fresh Center of Excellence and special guest Anne-Marie Roerink, President of food retailing research company 210 Analytics for their visionary insights into grocery delis and bakeries of the future.

Dairy in a Stay-at-Home World

Dairy sales are up considerably as consumers continue to adhere to stay-at-home directives during the COVID-19 pandemic. With consumers reluctant to return to restaurants even as restrictions ease, and with kids out of school through the summer, at-home dairy consumption will continue at elevated levels. Join John Crawford, VP of Client Insights-Dairy at IRI for a conversation about dairy category winners, how the industry supply chain is shifting to accommodate higher retail and lower foodservice demand, and how behaviors adopted during stay-at-home bode well for the future of dairy.

Abundantly Cautious About Measurement During a Pandemic

COVID-19 is causing drastic changes to consumer behavior. Today’s episode uncovers what that means for advertisers in terms of adjusting measurement strategies and also how the AI-ML patterns have been disrupted, and need to be adjusted for behaviors like, panic buying. Join IRI’s Jennifer Pelino, Senior Vice President of Omni Channel Media, to learn more.

How Italians Are Spending Their Time During COVID-19 Lockdown

Italy has been at the forefront of the pandemic since mid-March sharing learnings with the rest of the world along the way. A country that prides itself on connectedness and being social in cafes and restaurants and the outdoors, has moved entirely inside. Italians are staying connected to each other and the news through massive increases in digital and social media consumption.  Forecasts also show online home delivery won’t slow down once things return to the “new normal.”

Advertising Lessons from Past Crises

Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent recession from 2008. We talk about the Flanker Strategy and the importance of marketing agility during these unprecedented times.

CPG Retail Lessons from Italy

While the U.S. has looked to past crises, including hurricanes and recessions, to learn how to address CPG retail challenges associated with COVID-19, our best bet is to watch as the pandemic evolves in Italy, which is a few weeks ahead of the U.S. IRI Growth Insights welcomes Livio Martucci, VP of the Analytics and Shopper Behavior Insights Team at IRI in Italy for a discussion on consumption trends throughout the rise of COVID-19, changing shopping behavior and what the new normal will look like.

Fresh Perspectives: COVID-19 Impact on Fresh

Shelves empty of toilet paper and hand sanitizer have been emblems of CPG retail during COVID-19, but they tell just part of the story. IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence, bring their Fresh Perspectives to IRI Growth Insights to talk about how COVID-19 is vastly different from past recessions or weather-related crises, the interesting ways the fresh side of the industry is responding, and what the future looks like in terms of what’s available and how consumers will be purchasing fresh items.

COVID-19’s Impact on CPG and Retail

IRI has been publishing weekly COVID-19 Thought Leadership reports and also recently hosted a webinar with FMI: Consumers Face the Reality of COVID-19: Observations and Implications for CPG and Retail. IRI Growth Insights host Joan Driggs was recently invited to participate in Joe Tarnowski’s ECRM podcast, based on IRI’s COVID-19 Thought Leadership. For this podcast, entitled COVID-19’s Impact on CPG and Retail, Joan and Joe discussed another of topics, including:

• What we can learn from recessions and other crises that can inform CPG retail.
• The opportunity for smaller brands and private label products to gain new buyers.
• And whether the rise in e-commerce will have staying power.

How to Advertise During a Pandemic

Unprecedented times call for changes to marketing and optimization. It’s critical for CPG manufacturers to show their support and what they stand for to consumers in order to win their loyalty. New buying habits are creating a shift in brand and category that’s never been seen before. IRI’s Senior Vice President of Omni Channel Media, Jennifer Pelino gives an update on the state of the industry and tips on how to advertise during a pandemic.

Understanding CPG and Retail Supply Chain in a COVID-19 World

Just about every shopper has an out-of-stock story to share, and the upheaval of COVID-19 still hasn’t run its course. Join IRI’s Theresa Scheingraber and Scott Love, Principals, Retail Client Solutions to learn the supply chain realities and opportunities presented by the pandemic – now, as the virus recedes, and what life will look like as we emerge from COVID-19.