Circana Growth Insights

Celebrating the Successes of New Product Pacesetters

New Product Pacesetters is one of IRI's most anticipated annual reports. In this episode, IRI's Larry Levin, EVP of Market and Shopper Intelligence, and Joan Driggs, VP, Thought Leadership and Content, talk about the impact of the pandemic on new product launches and future innovation. How can some of the backstories of top Pacesetters influence your next product launch? Download the IRI 2020 New Product Pacesetters report and the list of Top 200 IRI New Product Pacesetters.

C-Suite Conversations: Michelle Hulst, COO, The Trade Desk

IRI’s Growth Insights’ C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. This exclusive interview with Michelle Hulst, chief operating officer of The Trade Desk, provides valuable perspectives on the changing media market and its implications for consumers, advertisers and publishers.

Jennifer Pelino, EVP of Omnichannel for IRI’s Media Center of Excellence, spoke with Hulst about her current work and her insights from more than 20 years of leadership in advertising and data management. Topics discussed include the speed of market evolution, building relationships using data-driven advertising, the ever-changing economic and pandemic behaviors challenging marketers, and the new opportunities presented by connected television, retail media platforms and more.

Gen Z Ups the Ante to Win Their Brand Loyalty

Based on research recently published in IRI’s Understand Me, Don't Define Me report, Lynne Gillis, principal of IRI’s Survey & Segmentation Practice, shares insights into what matters to Gen Z and how they connect with brands, their product discovery process and approach to shopping. Brands and marketers will learn what matters to this influential generation, especially as they begin to flex their economic muscle.

Cannabis: The Route to Success

The U.S. cannabis business is roughly $25 billion, but with more states legalizing recreational marijuana and the evolution of CBD and other cannabinoids attracting more buyers, BDSA predicts the market will reach $40 billion by 2025. Join IRI’s Larry Levin, EVP of Market and Shopper Intelligence, Jessica Lukas, Senior Vice President of BDSA, and Aaron Morris, President and CEO of Wyld, as they discuss the next frontier of growth in the CPG industry and how Wyld, a leader in dispensary cannabis, found success launching several new products in mainstream CPG.

Get to Know Gen Z

Spanning ages from 6 to 24, Gen Zs will be shaped by events, including a global pandemic and social unrest. The young adults in this population are already asserting their perspectives on inclusivity, sustainability, the workplace and their interaction with brands, among other vital topics. Jennifer Pelino, IRI's executive vice president of Omnichannel Media, and Shelley Zalis, CEO of The Female Quotient, discuss the research behind the recently published "Understand Me, Don't Define Me" report, and introduce listeners to Gen Z's views and spheres of influence.

C-Suite Conversations: Navigating from the Intersection of CPG and Tech

IRI's Growth Insights' C-Suite Conversations feature industry leaders who share their boots-on-the-ground experiences and best practices to ensure our industry thrives. This episode features Kirk Perry, IRI's new president and CEO.

Perry talks to IRI's John McIndoe, chief marketing officer, about navigating IRI at the intersection of CPG and technology. Perry also shares his perspective on the importance of an authentic and inclusive leadership style and the power of leveraging data to find the sweet spot between fundamentals and innovation.

The Role of Fresh in an Omnichannel World

Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they'll continue to look for a variety of healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation.

Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk fresh strategies for an omnichannel world.

The Role of Perishables in Our Post-Pandemic Life

Perishables benefited from increased home consumption and online shopping. But how will perishables' role change for our post-pandemic life?

In this episode of Fresh Perspectives, Sally Lyons Wyatt, executive vice president and practice leader, and Jonna Parker, principal of IRI's Fresh Center of Excellence, share opportunities for fresh premium products and celebratory occasions, as well as convenient options and ways to connect fresh products throughout the store.

Cooking Confidently

The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.

Anticipating the 2021 In-store Experience

Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.” Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.”