Circana Growth Insights

The Role of Fresh in an Omnichannel World

Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they'll continue to look for a variety of healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation.

Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk fresh strategies for an omnichannel world.

The Role of Perishables in Our Post-Pandemic Life

Perishables benefited from increased home consumption and online shopping. But how will perishables' role change for our post-pandemic life?

In this episode of Fresh Perspectives, Sally Lyons Wyatt, executive vice president and practice leader, and Jonna Parker, principal of IRI's Fresh Center of Excellence, share opportunities for fresh premium products and celebratory occasions, as well as convenient options and ways to connect fresh products throughout the store.

Cooking Confidently

The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.

Anticipating the 2021 In-store Experience

Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.” Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.”

C-Suite Conversations: At the Crossroads of Change in CPG Retail

IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Chris Moye, chief executive officer of CROSSMARK.

In conversation with IRI’s KK Davey, president, strategic analytics and Kurian Thomas, retail chief operating officer, Moye shares insights on driving change and repositioning the sales and marketing services company for a digital future, creating a road map for companies at the crossroads of brick-and-mortar and e-commerce.

COVID-19's Impact on Retail Media Networks

Like e-commerce, retail media platforms experienced growth during the pandemic, as more consumers searched and shopped online. Special guest Abishake Subramanian, senior director and head of advertising and partnerships at Sam’s Club, joins IRI’s Mike Ellgass, executive vice president of retail marketing solutions, to talk about this intersection of marketing and technology and how CPGs can realize a high return on ad spend with targeted, measurable media.

Measuring Retail KPIs and Performance Post-COVID

Market share was traditionally viewed within retail brick & mortar, but in the post-pandemic world, it’s expanded to include omnichannel and even share of stomach. IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel talk about metrics that can help CPGs and retailers measure their success in 2021 and beyond.

Learn about these topics:

[1:21] Recap of 2020
[2:58] Lapping early pandemic growth
[6:00] The challenges with traditional metrics
[9:43] Using market share to gauge performance
[13:16] Retailers and market data trends
[15:37] Unlocking a true understanding of performance
[22:51] New households and buyers
[25:40] Key takeaways

C-Suite Conversations: Fabian Garcia, President, Unilever North America

IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Fabian Garcia, president of Unilever North America.

Andrew Appel, president and CEO of IRI and Jenn Hetrick, who leads IRI’s Unilever team, spoke with Garcia about how his 40 years of business experience shaped his quick response to the pandemic. They also discuss how Unilever is developing its United for America initiative, strengthening a strong corporate culture that makes a difference in the communities it serves, partnering with IRI and more. 

Understanding How to Make Beer Data Work For You, with Ryan Toenies of IRI

IRI’s Ryan Toenies, Consultant, Client Insights, makes a guest appearance on The Good Beer Matters podcast and explains how the beer industry can interpret and utilize data to make better business decisions. Data including household profiles and point-of-sale data are just two inputs that deliver insights that can help beer – and other – businesses make smarter decisions.

SNAC Cast - SNAXPO Special Edition with Sally Lyons Wyatt, IRI

Snacking saw king-sized growth in 2020, but matching that growth in 2021 is possible! Sally Lyons Wyatt, EVP & Practice Leader, Client Insights, at IRI, talks with SNAC Cast about the snacking trends that emerged from the pandemic and explains why consumer mobility will be the most significant theme in 2021.