Circana Growth Insights

Gen Z Ups the Ante to Win Their Brand Loyalty

Based on research recently published in IRI’s Understand Me, Don't Define Me report, Lynne Gillis, principal of IRI’s Survey & Segmentation Practice, shares insights into what matters to Gen Z and how they connect with brands, their product discovery process and approach to shopping. Brands and marketers will learn what matters to this influential generation, especially as they begin to flex their economic muscle.

Cannabis: The Route to Success

The U.S. cannabis business is roughly $25 billion, but with more states legalizing recreational marijuana and the evolution of CBD and other cannabinoids attracting more buyers, BDSA predicts the market will reach $40 billion by 2025. Join IRI’s Larry Levin, EVP of Market and Shopper Intelligence, Jessica Lukas, Senior Vice President of BDSA, and Aaron Morris, President and CEO of Wyld, as they discuss the next frontier of growth in the CPG industry and how Wyld, a leader in dispensary cannabis, found success launching several new products in mainstream CPG.

Get to Know Gen Z

Spanning ages from 6 to 24, Gen Zs will be shaped by events, including a global pandemic and social unrest. The young adults in this population are already asserting their perspectives on inclusivity, sustainability, the workplace and their interaction with brands, among other vital topics. Jennifer Pelino, IRI's executive vice president of Omnichannel Media, and Shelley Zalis, CEO of The Female Quotient, discuss the research behind the recently published "Understand Me, Don't Define Me" report, and introduce listeners to Gen Z's views and spheres of influence.

C-Suite Conversations: Navigating from the Intersection of CPG and Tech

IRI's Growth Insights' C-Suite Conversations feature industry leaders who share their boots-on-the-ground experiences and best practices to ensure our industry thrives. This episode features Kirk Perry, IRI's new president and CEO.

Perry talks to IRI's John McIndoe, chief marketing officer, about navigating IRI at the intersection of CPG and technology. Perry also shares his perspective on the importance of an authentic and inclusive leadership style and the power of leveraging data to find the sweet spot between fundamentals and innovation.

The Role of Fresh in an Omnichannel World

Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they'll continue to look for a variety of healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation.

Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk fresh strategies for an omnichannel world.

The Role of Perishables in Our Post-Pandemic Life

Perishables benefited from increased home consumption and online shopping. But how will perishables' role change for our post-pandemic life?

In this episode of Fresh Perspectives, Sally Lyons Wyatt, executive vice president and practice leader, and Jonna Parker, principal of IRI's Fresh Center of Excellence, share opportunities for fresh premium products and celebratory occasions, as well as convenient options and ways to connect fresh products throughout the store.

Cooking Confidently

The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.

Anticipating the 2021 In-store Experience

Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.” Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.”

C-Suite Conversations: At the Crossroads of Change in CPG Retail

IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Chris Moye, chief executive officer of CROSSMARK.

In conversation with IRI’s KK Davey, president, strategic analytics and Kurian Thomas, retail chief operating officer, Moye shares insights on driving change and repositioning the sales and marketing services company for a digital future, creating a road map for companies at the crossroads of brick-and-mortar and e-commerce.

COVID-19's Impact on Retail Media Networks

Like e-commerce, retail media platforms experienced growth during the pandemic, as more consumers searched and shopped online. Special guest Abishake Subramanian, senior director and head of advertising and partnerships at Sam’s Club, joins IRI’s Mike Ellgass, executive vice president of retail marketing solutions, to talk about this intersection of marketing and technology and how CPGs can realize a high return on ad spend with targeted, measurable media.