IRI Growth Insights

Celebrating the Successes of New Product Pacesetters

July 26, 2021

New Product Pacesetters is one of IRI's most anticipated annual reports. In this episode, IRI's Larry Levin, EVP of Market and Shopper Intelligence, and Joan Driggs, VP, Thought Leadership and Content, talk about the impact of the pandemic on new product launches and future innovation. How can some of the backstories of top Pacesetters influence your next product launch? Download the IRI 2020 New Product Pacesetters report and the list of Top 200 IRI New Product Pacesetters.

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