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Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
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Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
COVID-19 has spurred a surge in pet adoptions, which in turn is having a positive impact on sales of pet food and pet products. Given that many of these new pet parents are Millennials, we see that many pet parents extend their personal shopping preferences to their pets, both in products purchased to how they shop. Hannah Polk, registered dietitian and associate data product manager at SPINS, shares the attributes that pet parents shop for and the opportunities this presents for the pet market.
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