IRI Growth Insights

Private Brand Landscape

February 3, 2022

IRI’s private brand expert, MaryEllen Lynch, Principal, Center Store Solutions, shares findings and insights from IRI research into private brands. Find out who is most likely to shop for private brands, how retailers can both leverage existing loyalty to store brands and promote offerings to new shoppers, as well as an outlook for private brands in an inflationary market.

Podbean App

Play this podcast on Podbean App