IRI Growth Insights

Evolution of and Opportunities for Cannabis in the CPG Marketplace

January 1, 2020

Whether you are a retailer or CPG manufacturer, cannabis will impact your business. BDS Analytics estimates that the market for cannabis products will reach $45 billion by 2024. Listen to learn why legal cannabis is the biggest CPG market disruptor, what retailers and manufacturers must build into their cannabinoid plans, and why your organization might already be two years behind the market. This episode features Jessica Lukas, SVP of Commercial Development, BDS Analytics, and Chris von der Linden, EVP, Market and Shopper Intelligence, IRI.