IRI Growth Insights

A Refresh of Baked Goods

October 4, 2021

In-store bakeries are making a comeback as shoppers increase store visits and extend their shopping list to include more premium and celebratory items. Learn which consumer – and retail – habits will stick and what the holiday season holds for baked goods, both from the center-store bakery aisle and the perimeter in-store bakery department. Guests include experts from IRI’s Fresh Center of Excellence, including Jonna Parker, Principal; Aaron Lavin, Consultant, Client Insights; and Kaitlin Dietrich, Client Insights Analyst.  

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