![Circana Growth Insights](https://pbcdn1.podbean.com/imglogo/image-logo/5849054/CircanaPodcastCover_Final_033123_8uz2jg.jpg)
68.9K
Downloads
161
Episodes
Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
Episodes
![What’s the Deal with Dupes?](https://pbcdn1.podbean.com/imglogo/image-logo/5849054/CircanaPodcastCover_Final_033123_8uz2jg_300x300.jpg)
Friday Jul 26, 2024
What’s the Deal with Dupes?
Friday Jul 26, 2024
Friday Jul 26, 2024
Dupes, or replicas, of premium products are having a moment. Fueled by high inflation and turbocharged by social media, dupes are being purchased and touted with pride by U.S. consumers attracted to high-quality, low-priced items. Circana analysts Maggie Swiatkowski, Kristen Classi-Zummo, and Beth Goldstein illustrate how dupes are playing out across categories from apparel, accessories, and beauty to consumer tech, home goods, and food. Is this the dawn of a new era for private brands?
Highlights:
- While dupes appeal to consumers of all ages, younger consumers are the most enthusiastic, given their strong engagement with social media.
- More than half of consumers have purchased a dupe and most would buy another.
- Even the products being duped benefit from the exposure and comparison of the replicas.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.