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Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
Episodes
Sunday Aug 23, 2020
Sunday Aug 23, 2020
Sam Gagliardi, EVP e-commerce for IRI and Sucharita Kodali, VP and Principal Analyst, Forrester Research GET REAL in this episode about all things e-commerce. Plenty of insights and implications are uncovered for marketers from: myths about e-comm penetration; which retailers are gaining share at Amazon’s expense; and the reality that online purchases are beginning to eliminate shopping because people aren’t re-shopping, they’re re-buying through auto-fulfillment, previous purchase conveniences and voice. Check out our [link to] “Potential Impact Of Reduced Unemployment Benefit Changes On Food & Beverage Spending” thought leadership mentioned in the episode.
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COVID-19-Emerging-Point-of-View-8-14-2020
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