Talking Turkey and the Reality of a Challenging Economy

Anne-Marie Roerink, president of 210 Analytics, talks turkey – and economic pressures – with Circana’s Joan Driggs. Times are tough and while it’s critical to be realistic about economic pressures, it’s also an opportunity to dig deeper opportunities to connect with shoppers.  

Highlights:  

• When facing economic challenges, consumers revert to routines to avoid buyer's remorse, even with food items.
• Retailer and manufacturers have an opportunity to lean into the small celebrations that consumers embrace throughout the year, from family milestones to sporting events.
• Thanksgiving in 2023 might be the battle of retailers, many of which will be rolling back prices. Ultimately, Thanksgiving is the biggest food holiday of the year.
• Many households will right-size portions of some of the Thanksgiving meal to permit more options. Think preparing a turkey breast instead of a full bird to accommodate another roasted meat.