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Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
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Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
Unprecedented times call for changes to marketing and optimization. It’s critical for CPG manufacturers to show their support and what they stand for to consumers in order to win their loyalty. New buying habits are creating a shift in brand and category that’s never been seen before. IRI’s Senior Vice President of Omni Channel Media, Jennifer Pelino gives an update on the state of the industry and tips on how to advertise during a pandemic.
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