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Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
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Thursday Jul 15, 2021
Thursday Jul 15, 2021
Based on research recently published in IRI’s Understand Me, Don't Define Me report, Lynne Gillis, principal of IRI’s Survey & Segmentation Practice, shares insights into what matters to Gen Z and how they connect with brands, their product discovery process and approach to shopping. Brands and marketers will learn what matters to this influential generation, especially as they begin to flex their economic muscle.
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