Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers
The way we shop and eat today is increasingly complex. Technology continually influences consumers’ expectations, and there are nearly infinite choices for where and how we shop, especially for fresh. Shoppers are looking for solutions – they want positive experiences when they shop, and that includes the right assortment, services and convenience. CPG and retail marketers have the opportunity to use their greatest asset – the entire store – to drive bigger baskets and swing the pendulum to growth. Join IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence as they discuss actionable strategies for grocery retailers and manufacturers to win back share without breaking operational budgets.