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Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
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Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Like many departments, inflation is driving growth in the dairy case. But some categories are going strong on their own might, including frozen novelties, coffee creamer and natural cheese. Learn about trends and innovation occurring among the “Dairy 15” from John Crawford, leader of IRI’s dairy vertical and vice president of Client Insights, Dairy.
Key takeaways:
- Inflation has shoppers returning to private label offerings in the dairy case after the pandemic years saw name brand dairy products driving growth. Currently, private label products in 12 of the 15 dairy categories are outpacing sales growth of name brand products.
- Key benefits consumers are looking for in the dairy case include immune defense, and pre- and probiotics. Lactose-free remains a strong growth segment. Despite inflation, consumers are willing to pay more for these added benefits.
- Plant-based products are leading innovation in the dairy case, but dairy innovation is occurring with flavors and name brand licensing.
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